PRINTING TIPS & TECHNIQUES from Allegra Print & Imaging

Submitted By Pat Zovickian Sales Manager

Below are ten top guidelines to consider when developing your next communications project:

1. Market Regularly – It takes 7-12 impressions to turn a prospect into a customer. Build your business and customer base with regular mailings or communications that keep you top of mind.
2. Use Color – The addition of color increases reader retention by 90%, and outsells black and white documents by an impressive 80%. How can you afford not to add color to your print materials?
3. Color at Less Cost – Alternatives to full-color process include 1- or 2-color. You can also mix two spot-color inks to create a third color for free, when those two are laid over one another.
4. Paper Stock and Font – Use the right elements to complement your print materials. Paper stock in cool colors with sans serif type will suit formal business-related materials. Paper stock and ink in warm colors with italic type suggests a more personal tone, ideal for your invitations or note cards.
5. Print Management – As much as 35% of company literature is thrown out as obsolete. We can save you time, money, and energy with print management services customized to your needs.
6. Personalization – Customizing a piece can increase your response rate from less than 1% to 50% or more. Consider personalizing your next newsletter or direct mail campaign for extra effectiveness.
7. Image Resolution - Use the appropriate resolution for all of your images, from Internet graphics at 72 dpi to printed images of at least 300 dpi. Original image size can be reduced, but not increased.
8. Proofreading – 78% of small businesses use printed materials most often for their marketing. Be sure to proofread your documents, and partner with Allegra to create flawless print communications.
9. Avoid Distractions – Overuse of capitalization, bolding, and reverse type can slow your readers down by as much as 10 percent. Utilize effective design and layout to help optimize your message.
10. Ask Allegra! – We have years of expertise, here to help you get your message out the right way, to the right audience – from quick copies, to direct mail, to a total marketing communications solution.